Marketing
We believe that building the CARSTAR brand is as important as building a good facility.
Sure, we have to run state-of-the-art facilities, and have expertly trained technicians, but without
the power of a well-established brand, we believe we would be limiting our potential. The mission of
the CARSTAR marketing program
is to provide innovative marketing programs to the CARSTAR system that will help them build local
awareness with highly professional materials.
We believe consumer advertising is important to
maintain top-of-mind awareness with our everyday customers, but we also provide our stores with
innovative insurance marketing programs that keep insurance agents well-informed of the benefits
of CARSTAR.
Here are some of the marketing programs that fuel the CARSTAR brand:
|
National Marketing Calendar
|
A national plan will help you systematically plan an effective local program.
|
|
Corporate Marketing Department
|
CARSTAR has established an exciting new national marketing campaign called Relax,
We'll Take It From Here. This fully integrated program serves as a
platform for both consumer marketing and to insurance professionals.
|
|
Television and Radio Commercials
|
Exciting consumer advertising materials will help you build awareness. This includes radio, television, prints,
outdoor, point of sale and a host of other materials that make it easy for you to market your location.
|
|
Online Ad Builder
|
The latest in easy-to-use technology that assists local owners to easily access adverting materials
for their use.
|
|
National Public Relations
|
CARSTAR actively issues news releases to help inform the public about what's new at CARSTAR to build positive awareness.
|
|
National Website
|
The national website demonstrates the depth and breadth of the CARSTAR organization, yet provides the opportunity for localization for the individual owner sites. CARSTAR supports safe driving. It's good for Americaand good for the CARSTAR
|
|
National Community Outreach
|
CARSTAR supports safe driving. It's good for Americaand good for the CARSTAR reputation. The safety program is recognized bythe National Highway Safety and Traffic Administration.
|
|
1-800-CARSTAR
|
With our 24/7 centralized call center, CARSTAR makes it easy forcustomers around the country to contact them for car repairs. Over $5million in repairs are generated from the call center each year.
|
|
Nationwide Warranty
|
With our 24/7 centralized call center, CARSTAR makes it easy forcustomers around the country to contact them for car repairs. Over $5million in repairs are generated from the call center each year.
|
|
Customer Finance
|
With the CARSTAR CarCare 1 program, we make it easy for thecustomer to do business with us. No interest is due for the first 90 daysand after that there are low monthly payments. It's a smart paymentprogram that gives the customer the value they deserve.
|
For more information, please contact us.
CARSTAR Corporate Office
8400 W. 110th Street, Suite 200
Overland Park, KS 66210
1-800-999-1949
