More than 140 Stores in the U.S. and Canada to Wash Cars and Raise Funds for the Make-A-Wish Foundation® and Kids with Cystic Fibrosis
CARSTAR Collision Centers in Denver to Host U.S. National Event on June 12, 2010
OVERLAND PARK, KS (May 7, 2010) – Abracadabra! What can disappear under mountains of soap bubbles – and reappear as support for the Make-A-Wish Foundation and kids with cystic fibrosis across North America?
It isn’t hocus pocus – it’s the second annual CARSTAR Soaps It Up! Car Wash, North America’s largest car wash event, which last year set the Guinness World Record for “Most Cars Washed – Multiple Venues” by washing more than 4,000 vehicles in eight hours.
Themed “Making Magic Happen – One Car at a Time”, the Soaps It Up! Car Wash will be held across the U.S. and Canada on June 12, 2010 as a fundraiser for cystic fibrosis in Canada and the Make-A-Wish Foundation of America, as well as some local market charities. More than 140 CARSTAR stores throughout both countries are expected to participate in the one-day event. Tickets are being sold at participating CARSTAR stores for $10, with 100 percent of the ticket purchase benefiting the selected charities.
“Last year we launched Soaps It Up as a program for helping our valued customers in the United States and Canada to prepare their vehicles for the summer driving season, and as a powerful channel for giving back to the communities we serve,” said Dick Cross, Chairman and CEO of CARSTAR. “In continuing the tradition, our hope for this year’s event is to top last year’s record setting effort, while having a fun day and feeling especially good about the contributions we’ll be making to others. From the momentum that’s building, it’s already beginning to feel like both of those goals are within our sights.”
In order to make even tough-to-clean car parts look better, CARSTAR is partnering with 3M to offer a $3 rebate on either the 3M Headlight Lens Restoration System or the 3M Lens Renewal Kit, products which make headlight lenses clearer and keep people safe on the road.
CARSTAR also is partnering with Hertz, who is providing an offer of up to $15 off of a weekend rental with every ticket purchase.
“I’m grateful that CARSTAR is doing so much to bring hope, strength and joy to our courageous wish kids,” said David Williams, president and CEO of the Make-A-Wish Foundation of America. “The Soaps It Up event does a great deal to raise funds, and also raises awareness for our life-affirming mission in so many communities.”
CARSTAR stores in Canada have been conducting the “Soaps It Up!” Car Wash for the past six years, and this is the second time the program has been done in the United States. Last year’s event was the first attempt for any organization to set the record for the largest car wash across multiple locations.